Easier recognition for Atlas Copco drill rigs Mar 2011
Atlas Copco is changing the names of the ROC-family of surface drill rigs to makes it easier to distinguish between the various rigs, clarify the different product characteristics and their advantages, and better define the intended application for each. Implementation has started and by the end of 2012 all products will follow the new naming structure.
The range is now divided into four categories with the four series of ROC drill rigs renamed as AirROC, PowerROC, FlexiROC and SmartROC. Tophammer, down-the-hole and COPROD drilling methods are used right across the range and this is evident from the individual product designations such as FlexiROC T30 R, where T stands for tophammer and 30 for 3 inches.
  • SmartROC D65

    SmartROC D65

  • FlexiROC T20 R

    FlexiROC T20 R

  • PowerROC T35

    PowerROC T35

  • AirROC D55

    AirROC D55

The AirROC series are pneumatic and manually operated rigs that are easy to operate with simplicity in design and a robust steel structure. The PowerROC series are hydraulic drill rigs with straightforward design and trouble-free hydraulics. FlexiROC units combine high technology rigs with a medium sophisticated level, and the SmartROC series includes the high technology rigs with a high level of sophistication, equipped with the latest optional equipment to minimize cost per specific drill+blast operation. This differentiation not only helps understand the difference between the four categories, it also makes the extent of the overall product range clearer and in-keeping with the company's motto - 'There is an Atlas Copco rig for every application'.
"The change is built up in a logical way in order to simplify the understanding of the range", said Hellen Ekefalk, Communications and Brand Manager for the Atlas Copco Surface Drilling Equipment division.

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