Convincing ratepayers to support major infrastructure investments can be a reach to defeat the best of public authority clients and bring vital programs to nothing but pipedreams. The San Francisco sewer authority harnessed the best of public relations techniques and tools to turn leading neighborhood objectors to rallying advocates and a negative media into clarion callers for swift project action. The importance of public support for promoting vital civil construction projects cannot be underestimated or viewed as an feel-good expendable extravagance.
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